About Me
I'm a marketing content creator with more than 15 years of experience. I am passionate about both the writing and creative design process and use those skills to turn complex concepts into easy-to-digest pieces. Conversational content requires less mental energy to digest, has a higher impact, and builds trust. I like looking at the data to prove that hypothesis.
I started my career building SEO-compliant WYSIWYG websites, spent some time marketing in real estate and legal (I got to go to trial, what a fun experience!), and then jumped to SaaS supply chain software, where I grew from a full-stack marketer to a content/inbound specialist. I worked as both the Email Marketing Manager and Marketing [Project] Manager positions at Academic Impressions, where I learned about the higher education space. I enjoy brainstorming and executing on marketing strategies, building email campaigns, and working on blog and website pages.
You'll find me exploring Disney World or traveling the real world in my spare time. I am very involved at my ballroom dance studio. I enjoy spending quality time with my family and friends, or spoiling my cats, Cheddar & Tibby.
My Career
As an employee, I work diligently and consistently to produce high-quality work and thrive in environments with established standards and systems that show how to achieve repeated success. I do best on a team where I can cultivate meaningful relationships, and my teammates describe me as loyal, supportive, caring, and team-oriented. My personality comes off as pleasant, agreeable, and supportive, and I get the most job satisfaction from helping others. Let's schedule a phone or video call to connect!
My Skillset
As a versatile, full-stack content marketer, my skills include exposure to ad campaigns, video editing, event planning, tradeshow planning and execution, social media marketing, RFP and presentation creation, webinar hosting, and more. Most recently, my experience goes deep in SEO thought leadership blog writing and website copy, email marketing and list segmentation, inbound lead content strategy, and HubSpot Marketing Hub administration. My proven track record focuses on uncovering pain points and creating content that answers prospects' and customers' burning questions, reduces friction, and improves the sales cycle/member experience by educating my target audience.
My Resume
Casey Rebman
Marketing Content Specialist | Marketing Project Manager
Jacksonville, FL
(904) 866-7170
caseyrebman@gmail.com
Education
UNIVERSITY OF NORTH FLORIDA
BS in Communications
GPA: 3.43
Skills
Thought Leadership & Content Strategy, Campaign Management, SEO & Data-Driven Campaigns, Marketing Automation (HubSpot, Marketo), CRM Tools (Salesforce), Event Planning & Execution, Graphic Design (InDesign, Photoshop, Canva, Microsoft Office), Copywriting, Collaborative Team Leadership
Thought Leadership & Content Strategy, Campaign Management, SEO & Data-Driven Campaigns, Marketing Automation (HubSpot, Marketo), CRM Tools (Salesforce), Event Planning & Execution, Graphic Design (InDesign, Photoshop, Canva, Microsoft Office), Copywriting, Collaborative Team Leadership
Certifications
Microsoft PowerPoint
UNF (2017)
Microsoft PowerPoint
UNF (2017)
Email Marketing, Inbound Marketing, HubSpot Marketing Hub
HubSpot Academy (2020)
Work Experience
Freelance Work
May 2007 - PresentJanuary 2025- present - Marketing Strategy, Graphics, and Social Media marketing for Rachel Green Creative
December 2024- present- Social Media Marketing for Crescendo Amelia
March 2018- present - SEO, Email Marketing, Marketing Strategy, and Affiliate Marketing for Cruise Radio
July-August 2024 - Event Coordination and Website Design for Kelly Mac Bikini
June 2024- present - Personal Assistant and Graphic Design for Artifex United
March 2021-June 2024 - Graphic Design for Ruppert Sanitation
March 2009- December 2016 - Website Developer and Event Coordinator for Sweetbriar HOA
May 2007-July 2008 - Data entry, graphic design for Morris Communications
Various Graphic Design projects, including wedding and birthday invitations, business cards, flyers, and more.
Marketing [Project] Manager — Academic Impressions
October 2022 - May 2024Created lifecycle marketing campaigns for a 62K-segmented audience, improving engagement and driving conversion through thoughtful content and automated workflows.
Collaborated with Account and Program Managers to craft thought leadership campaigns to drive engagement content usage through personalization.
Managed cross-departmental collaborations with IT and Graphic Design to make data-driven decisions to elevate marketing assets, from landing pages to website FAQs, ensuring consistency and clarity.
Digital Content Marketing Manager - U.S. Preventive Medicine
April 2021 - October 2022Collaborated with the Care Team of health coaches and nurses to craft patient-centric campaigns, fostering access and engagement for key programs.
Boosted quarterly engagement by 20% through targeted health observance campaigns tailored to patient needs.
Focused on the bigger picture—leveraging SEO strategies and healthcare industry insights to grow organic reach through blogging and email campaigns.
Content Marketing Specialist — RF-SMART
October 2013 - April 2021Led content marketing efforts that increased lead generation, including blog posts, case studies, and downloadable resources tailored to target personas.
Partnered with sales and product teams to launch go-to-market campaigns for new software product launches, ensuring messaging and target audience alignment by product line and feature set.
Designed cohesive digital experiences by managing website updates, landing pages, and forms, ensuring an intuitive flow for visitors.
Partnered with Sales to simplify the RFP process, creating templates and maintaining proposal content that supported a $334,000 win.
Executed five high-profile tradeshows annually, such as SuiteWorld and Collaborate, balancing logistics, vendor coordination, branding designs, email promotion, and customer engagement events.
Took pride in crafting marketing assets using Adobe InDesign and Photoshop, including sales collateral, booth graphics, and social media visuals.
As the team’s HubSpot SuperUser, I oversaw the implementation across email, website, and SEO. Then, I managed marketing automation workflows, audience segmentation, and optimized website and landing pages, improving campaign performance and ROI.
Marketing Assistant - Edwards & Ragatz, P.A.
January 2010 - October 2013Led event marketing and logistics for the annual Law Day in May event, managing budgets, vendor contracts, and on-site coordination.
Partnered with external vendors to execute digital campaigns, ensuring SEO best practices during two major website redesigns.